Romanians will spend this year 287.6 million euros for personal care and beauty products for the health care, food and beverages purchased in the system of direct sales, up 3.3% from 2010, when they paid 278.2 million euros, according to Euromonitor.
Direct sales segment in Romania will register a slight recovery this year, after subtracting recorded in 2010, according to Euromonitor data transmitted NewsIn Agency. In 2010, sales in this segment fell by almost 2.2 million euros from 280.4 million euros in 2009.
"Most product categories have declined in direct sales during 2010, registering the biggest drop is among electronic products. And beauty care products represent 88% of total direct sales in Romania, the most important category "reads a Euromonitor report.
Thus, direct sales of beauty and body care products will arrive this year to 252.1 million euros, 3.5% more than in 2010, they were 243.5 million euros.
Analysts Euromonitor showed that sales of beauty and health products from traditional and modern retail will continue to grow in coming years with a higher rate than direct sales, a large number of Romanians prefer to do their shopping in stores where there is awide range of products.
Romanians will allocate 3.9 million euros for health care products purchased through direct sales and 15.4 million for food and beverages. Another 100,000 euros will go towards direct shopping products consisting of DIY (Do It Yourself, No), or garden, the first year that Romanians choose and direct sales system for such products.
Also, 16.2 million will be used to purchase other products, says the report Euromonitor.
Direct sales is the market leader with a share of Avon 35%, followed by Amway - 12.9%, Oriflame Cosmetics - 10.3% and Forever Living Products International - 8.5%. The remaining players on the market share of 33.3% cumulated.
Direct sales involve selling goods directly to consumers, usually in their homes or the homes of others at work or elsewhere, other than stores. In Euromonitor analysis were considered beauty products, those for health care, the DIY and gardening, food and beverages.
